This program is designed for the experienced party veteran or graduates of BU101.

Birthdays are Pure Emotion!
Understanding the true anatomy of a birthday party brings a whole new perspective to the desired outcome. Moving towards positive emotions and away from the negative, is the key to ultimate satisfaction. Re-installing the missing "TLC" tender loving care link, back into commercial birthday parties re-connects the deepest of human needs, to feel cared for and important.

Creating That Unique Concept
Rise above the non creative, copy cat, quick fix approaches of designing a birthday party program. What makes you uniquely different? What are you "known for"? Understanding and eliminating frustration from key success influencers begins to uncover these answers and what's truly important to your market. Creating a single, clear cut, unique image propels you above and beyond all other birthday party concepts.

Better Birthday Party Operations
Systems for planning and organizing consistent presentations, are the main ingredients for duplicating high level birthday parties at any size park. A written process for each component of the party, check-in, attraction fun and entertainment, party room celebration and surprise activities are essential for a successful, long term program.

Developing A Party Team Of Party "Heroes"
Crucial to experiential birthday parties are the individuals who orchestrate the event. Human involvement and facilitating the entire party is the single most important element in creating special birthday child feelings and parents; value perception of the overall party. Understanding and developing the tools needed to find, recruit, hire, train and retain party 'heroes" as well as a system to perpetuate the process, is essential for success. Moving your party team from a server mentality, past entertainer and emerging as a party hero is the level to aim.

Marketing Birthday Parties Effectively
A successful birthday party program involves learning the fundamentals of marketing. The first step is developing a unique selling proposition (USP) and a good, better, best packaging method. Incorporate a systematic approach to booking, scheduling and up-selling party options and then develop collateral materials to support it. You'll learn a step by step approach to building awareness and communicating to your target audience, for the most effective results.