The large park myths that sink a program to the bottom of the pool
Understanding and overcoming the 10 common mistakes Waterpark companies make that leave them wondering how they can make a party program profit as strong as their group income. Bringing marketing No longer can your operations managers respond "Because that's the way we've always done it."
Birthday Parties … Much More Than 10 admissions at the Park
Changes in tourism and leisure traffic patterns have forced large parks to look at local markets to help fill sagging attendance gaps. Capturing a piece of this lucrative, billion dollar birthday industry is a strategy that increases revenue as well as overall foot traffic. Giving local markets a reason to step foot on your property gets them coming back more often. Learn the evolution of the birthday business and how more than ever you must develop, focus and plan a unique strategy to differentiate yourself from other birthday concepts, while eliminating the party parent's frustrations that keep them from even considering a Waterpark party.
Birthday Party Concepts The WOW!
"Wow", is when party clients & guests, walk out of your park saying … "Wow I can't believe they did all that, just for me." Design and orchestrate your birthday program to better the lives of your guest. Create positive emotional feelings, while eliminating negative emotions. It's crucial to deliver your birthday offering through an experience, meaningful to each individual's needs. Successful party facilities are shaping memories and transforming lives, by engaging guests in a very personal way, while eliminating parental frustration.
A Birthday Party Parents Value.
A party must have a beginning and an end in order to be successful. The main components of a birthday party are your rides and attractions, food & beverage, celebration and party room activities. The initial fun & entertainment is derived from your park's attractions "the hardware" or tangible amenities. The intangibles or surrounding "Software" are things you can't see or touch … but feel. Understanding that rides and attractions merely set the stage for positive emotions to be cultivated, gives you a clear competitive advantage. The most powerful software concepts include high levels of human interaction, where guests actively participate in facilitated, personalized experiences.
The Party Hero Concept
Human involvement, facilitation and interaction defines profitable, quality party programs. The Successful leadership understands their role providing a quality environment and the tools necessary for their team to thrive. Without giving your team the correct tools and training to use them, you're handicapping their ability to succeed, before they even start. Included are specific ideas for personalizing the party experience with interactive fun that goes beyond your attraction appeal. Unique water toys and interactive games throughout the party take it to the next level.
Birthday University workshops are presented in a high energy, fun and interactive format. Attendees will leave with new ideas and insightful thinking, all while making new friends and having a great time.
