Birthday University

Birthday University 2 day

Experience everything that Birthday University has to offer. Everything from tools and strategies to resources and experience. Explore all of our classes.

BU 2 Day Event

Birthday University is a national touring educational (workshop), whose sole focus has been to educate family-oriented enterprises on the business of producing memorable and profitable birthday parties. 2021 marks the twenty-first year of the tour training thousands of owners, managers, supervisors, marketing/sales, and party hosts with an ever-evolving program.    

The class has been reformatted into a two-day workshop and includes guest appearances from some of the most seasoned veteran speakers and operators in the industry. Not only will attendees be able to pivot post pandemic, design a unique party and group concept or reengineer their existing nonrelevant formula, but learn even more diverse knowledge to continue to grow their business to all-new levels of success. There is no other program as complete and more important to the success of your family entertainment or leisure business than this.

View and download the BU Agenda

Enroll in Birthday University Workshops

Chicago, IL

March 30-31, 2022

Birthday University Master’s Degree Program
March 2022. $399 for the first Student
$200 per additional person.
Live in Chicago.

Hilton Garden Inn – Addison
551 N. Swift Rd
Addison IL 60101

If you have more than three students you would like to enroll,
please call (919) 387-1966.

Raleigh, NC

June 29-30, 2022

Birthday University Master’s Degree Program
June, 2022. $399 for the first Student
$200 per additional person.
Live in Atlanta.

Holiday Inn Airport
1014 Airport Blvd
Raleigh, NC 27560
866 -238-4218

If you have more than three students you would like to enroll,
please call (919) 387-1966.

Here’s what Alumni are saying

“We were stuck in a rut with our birthday parties.  We believed, “More parties equal more money.”  The more parties we booked, the more overall stress we endured.  It was a never-ending cycle, where the gain did not equal the pain.  After attending Birthday University and implementing Frank’s strategies, we’re focusing on quality rather than quantity with our business.  The result has been a dramatic increase in customer satisfaction.”

“A lot of trainers want you to believe that you can, “make more money and do less work.”  Birthday University helps you understand how to actually make that happen, and have fun doing it.  I can’t thank Frank enough for helping Lightspeed see the light!”

Jeff Majdoch

Lightspeed Go-Karts & Laser Tag

This is Birthday Party Feedback that we got and it is so awesome seeing how Frank's stratagies workd for us. "We celebrated our daughter Taylor’s 11th birthday at Skatetown on Saturday, December 1st and I just wanted to take some time to let you know what a wonderful experience we had! From day one your staff was amazing! We had a different outdoor event planned but a couple days before realized that the large rainstorm was going to make that no longer possible. We called to book a party, only 3 days before, thinking there was no way it was going to happen. Not only did you make it happen, but it was wonderful! The morning of the event our “party hero” Justin called and asked my daughter her favorite song, color etc. She was so excited to get the personal attention. We all had the best time; the activates made for lifetime memories: from skating as a family, Taylor racing the go-carts with the other birthday kids, and her all-time favorite riding the Zamboni while her favorite song played. Your staff was so friendly and helpful from putting on our skates to helping the kids up when they fell…there was always someone there. Not to mention Justin, he was so GREAT…he made my daughter feel so special, he was there every time we needed something or had questions and checking in with me regularly. He was so friendly, helpful and amazing with the kids! Then today Taylor received a handwritten thank you card from him that was just the icing on the cake. We’ve had a lot of local birthday parties over the years in many venues and I have to say this was the best by far. My friends and family kept saying how wonderful it was and how amazing your staff was. I just wanted to thank you so very much for making my little girl’s birthday special! What I thought was going to be a disaster with a last-minute venue change turned out to be one of her most memorable birthdays. Thanks again and keep up the good work!!!!"

Scott Slavensky

Skatetown Roseville CA

“The pre-opening training that you provided for The Wow Factory was invaluable.  You opened our eyes on how to really choose the right employees during the hiring process, as well as train the birthday and general staff on how to interact with guests and provide excellent customer service.  It was so good I brought you back 9 months after opening for a refresher, and I will probably make it a yearly habit.  Nice job!”

Tom Head

The Wow Factory Boca Raton FL

BU testimonial


My wife and I were fortunate enough to be able to attend your Orlando Birthday University workshop the first part of this year.  We have not only purchased from several of your sponsors but have also implemented many of the things we learned from you into our new party packages.  While we have always been a favorite spot for parties and while we thought you could not improve upon our twenty years of success, we are the first to tell you that you did teach old dogs new tricks.  Our new and improved party packages, with our new and improved pricing, has been extremely well received.  In fact, our new parties have been so successful that we find we must at times turn away more business than we can handle.  We wanted you to know how much we appreciate the time you spent with us and the knowledge that you shared.  It was truly appreciated and successfully implemented.

Best Wishes,

David and Marva Vaughan, Putt-Putt Golf & Games


“By the way, birthday parties are going fantastic!  We’re doing so many unexpected activities for our customers and the personal touch that we provide (as taught by you) is creating raving reviews.”

Bob Cilento, Bounce With Bob Rochester NY

“It made my actual birthday feel great, gave me the tools I need and the inspiration I needed.”  

Patty Wolfe Walt Disney World Goofy’s Candy Co., Orlando, FL

“I knew this course would be valuable; however, I never realized it would be a one-stop-shop for all areas of the business.”

Barbara Batt, BattBowl Jacksonville FL

“This program was such an eye-opener and far exceeded my expectations.”

ReGina Bullock, The Florida Aquarium Tampa FL

“Wow!” …“Who knew there was so much one could do; very simple things to make a memory for your birthday child.”

Dan Cane Adventure Island Henderson NC

“My name is April from Harbes Farm and I believe this program was priceless. (no pun intended)”

April Rocchetta Harbes Family Farm Long Island NY.

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