Back by popular demand …following the conclusion of Foundations Entertainment University

Programming Remarkable Parties & Groups
2020 and beyond

By Frank Price FL Price / founder of Birthday University

Programming in the Family Entertainment Industry is a key reason why guests return more often. They create loyalty and build long-term growth and profitability after the “Novelty” of a new business wears off. Lack of programming is the Achilles heel of some and the reason why many fail.

Frank Price founder of Birthday University will lend you his 25 years of experience to discover the ingredients of developing a profitable party and group events program, from the start. It’s the little things that make the biggest difference between unique program offerings and those that blend with the competition. We’ll look at commercial birthday program history, what worked, what has not, as well as a look at the future; population, social interaction, and value perception trends. Learn how to separate your adult group offerings from your competitors and continually grow, by elevating beyond your attraction(s) and food and beverage as the only reason why they choose your program. Start your business on track for long term health and prosperity and or evolve your parties and groups, before its too late. When & Where: after the conclusion of Foundations Entertainment University (1pm – 4pm)

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1 Student $59

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Up to 3 Students  $100

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1:00pm – 1:55pm
Programming – A reason to return

  • Programming, the key to long term sustainability

The Party / Group Business – Past / Present / Future

  • History Teaches
  • Relevant Out Of The Home Commercial Concepts

Understanding The New Sophisticated Market

  • Defining The New “Value” Term

Be The Contrarian

  • Market analysis
  • Mass Customization
    • Eliminate frustrations
    • Personalize
    • Emotionally engage


2:00pm – 2:55pm
The Future of the Out FEC group programing

  • New Family Population Trends

Pricing & Packaging For Profit

  • Choose a Clear Strategy
  • Packaging / Pricing

2020 Program Growth


3:00pm – 3:55pm

  • The party room
  • Group Events

Groups – Changing the Game

  • Defining Social Entertainment

Family / Group Events

  • Opportunities to Celebrate
  • Company Events / Holiday / Special Events
  • Memorable Events – More than Eat-Drink & Play

3:55pm – 4:00pm Q & A

$59 for one student – 1 Student

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$100 for up to 3 students from one company

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